Iceland’s Christmas campaign has been banned from TV because it has been deemed to breach political advertising rules.

As part of its festive campaign the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the

Iceland’s Christmas campaign has been banned from TV because it has been deemed to breach political advertising rules.

As part of its festive campaign the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers.

Earlier this year, Iceland became the first major UK supermarket to pledge to remove palm oil from all its own-brand foods. Habitat loss in countries such as Malaysia – a major global producer of palm oil – has contributed to the orangutan now being classified as critically endangered.

https://www.theguardian.com/media/2018/nov/09/iceland-christmas-tv-ad-banned-political-greenpeace-orangutan

Best Answer:

Hypocrite????: The banning of it is political. It lets me know that the palm oil lobby, are too powerful.

I wonder who are the big investors in that industry.

Other answer:

Hypocrite????:
No it shouldn't. It's not political it's environmental. Soya farming is another that should be banned it's destroying the rain forest and the animal kingdom. Maybe the snowflake lovey vegans and vegetarians have more clout than they should have.
Green Brick:
It is Political, but that's not a bad thing, we all need to wake up to what our 'habits' are doing to our planet & it's other occupants!
Land-shark:
Most Christmas advertising hi-jacks erstwhile do-goodery, and a large proportion of it is toe-curlingly dire. Anything 'selling something tangible' is political in the sense of Capitalism so I don't think it matters too much, unless the advertising is a load of lies.

Activisits will seek visible sponsorship wherever they can find it

coverdaler:
I honestly think that the political label doesn't encompass everything. Environmental issues, for example, are environmental- they aren't political at all, although they do call on a government to change, so maybe I should be saying that environmental issues aren't partisan.
David B.:
It sounds as though the government of Iceland has some ulterior reason for banning the ad rather than the one they are offering to me.

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