Excellent Shopping Cart Designs: Showcase and Best Practices

Shopping cart optimization has always been a challenge for online retailers. To the end-user, it seems like a simple step to purchasing, however there are many factors that go into having a nicely designed shopping cart. If you are struggling to get users to convert during your checkout process, use some of these tips to help keep customers in the sales process.

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Best Practices for Shopping Cart Optimization:

  • Product Summary
  • Shipping Methods
  • Final Pricing (with taxes and shipping)
  • Multiple Payment Options
  • Promo Code Field
  • Free Shipping Offers
  • Complimentary Products
  • Secure Checkout Logos
  • Links to Privacy Policy, FAQs, Return Policy
  • Checkout as Guest or Sign-In

You can also get some ideas from just observing what other shopping sites are doing. Here are 35 shopping cart examples for some of the top retailers.

1. Cafepress

  • Save Your Shopping Cart
  • Paypal Integration
  • Quantity Update
  • Multiple Shipping Methods

2. American Eagle

  • Call to Action “Free Shipping When You Spend $100 or More”
  • Nicely Designed Cart Summary
  • Product Recommendations Before Checkout
  • Tip to Spend a Certain Amount More for Free Shipping

3. Famous Footwear

  • Was/Now Pricing
  • “You Saved” Message
  • Ability to add Promo Code, Rewards Certificate, or Rewards Promo Code
  • Move to Wishlist Functionality to Purchase Later

4. Gap

  • Good Product Summary Layout/Design
  • Link to Continue Shopping
  • “Save for Later” Functionality
  • Multiple Shipping Methods
  • Security Icon, Link to Return Policy and Credit Card Safeguard

5. Nike Store

  • Paypal Integration
  • Free Shipping on Orders Over $175
  • Good Color Scheme
  • “You Might Also Like” Recommendations
  • Multiple Shipping Methods

6. BlueNile

  • Visual Checkout Process (Steps 1-4)
  • Options to Continue Shopping or Checkout
  • Easy Dropdown for Product Quantity
  • Order Number
  • Contact Information
  • Free FedEx Shipping
  • Approximate Date of Arrival

7. Zappos

  • “Free Shipping”
  • “24/7 Customer Service”
  • “365 Day Return Policy”
  • Free Shipping “and ready to ship”
  • Paypal Integration
  • Call or Email Customer Service

8. Bestbuy

  • Delivery or Pickup Options
  • Best Buy Credit Option
  • Easy Quantity Update Button
  • “Don’t Forget” Suggested Products
  • “On Sale” “Free Product” “Financing Offer” Messaging
  • Calculate Delivery Tax Functionality
  • Credit Card Logos

9.  Crutchfield

  • “This item is in stock” Confirmation
  • “You Save” Messaging
  • Checkout Button at Top and Bottom
  • Crutchfield Gift Card Sell Up
  • “Total Value of savings on this order” Message
  • Free Standard Shipping
  • Free Lifetime Tech Support, Audio/Video Cable

10. Dell

  • Estimated Ship Date
  • “Move to Wish List” Option
  • E-mail/Print Cart Capabilities
  • Discounts and Coupons
  • Apply Coupon Field

11. Gamestop

  • Nicely Designed “Proceed to Checkout” Button
  • Pre-order Availablity
  • Link to Handling and Shipping Rates
  • Promo Code Activation

12.  Build-a-Bear

  • Free Naming
  • Sell Ups on Dressing and Adding Sound
  • Move to Wish List Functionality

13. TigerDirect

  • “Order Today, Ships Today” Messaging
  • “Instant Savings” Discount Shown
  • Google Checkout and Paypal Integration
  • Shows How Much You’ve Saved
  • Zip Code for Shipping and Tax Calculation

14. Polo

  • Assistance Phone # or Email Information
  • “You May Also Like” Sell Ups
  • Shipping Expectations
  • Free Shipping on Orders Over $195
  • Credit Card Logos
  • Paypal or Bill Me Later Integration

15. Palm

  • Simplistic and Good Use of White space
  • Estimated Shipping and Handling Details
  • Free Shipping on Orders over $69
  • Estimate Shipping Calculations

16. NFL Shop.com

  • Promo Code Field
  • Free Shipping on Orders Over $75
  • Sales Tax on Certain States Noted
  • Explains When Product Leaves Warehouse

17.  Petco

  • Sale Price Shown
  • Estimated Shipping and Handling
  • Promo Code Field
  • Petco Customer Card Field
  • Clear “Proceed to Secure Checkout” Button

18. Petsmart

  • Item “In Stock” Messaging
  • Gift Wrapping and Message Available
  • Estimated Shipping and Handling
  • $5.99 Shipping on Orders of $60 or More

19. Omaha Steaks

  • Paypal Integration
  • Sell Up Recommended Product
  • Product Summary with Description

20. Cooking.com

  • Two Checkout Buttons (Top and Bottom)
  • Redeem Coupon Link
  • Redeem Gift Certificate and Gift Cards Link
  • Paypal and Bill Me Later Integration
  • Estimated Shipping and Tax Integration

21. Moosejaw.com

  • Field for Zip Code to Calculate Shipping Costs
  • Field for Coupon Code
  • Direct Link to Continue Shopping in a Certain Category
  • “Points Earned” Promotion

22. Green Mountain Coffee

  • Apply Key Code Promotion
  • Save for Later Functionality
  • FAQs, Return Policy, Guaranteed Satisfaction, Privacy and Security Links
  • Bizrate Certified Logo

23. Zazzle

  • Credit Card Logos
  • Redeem Certificate Code Field
  • “Proceed to Checkout” Stands Out

24. Bass Pro Shops

  • Calculated Shipping Charges
  • Product Recommendations Based on Shopping Cart Products

25.  GNC

  • “Deal of the Day” Promotion
  • Was/No Pricing
  • Additional Sell Up “Add Item to Cart”
  • Promo Code Field
  • “Leaves Warehouse in 1-2 Full Business Days”

26. Williams-Sonoma

  • Statement about Freshness for Perishable Items
  • Customer Service Number Visible
  • Order By x Date for Delivery by Easter
  • Shipping Options and Charges Link

27. Fathead

  • Timely Offer Call to Action Graphic
  • Satisfaction Guaranteed Graphic
  • Paypal and Bill Me Later Integration
  • Phone Number at Top

28. Target

  • Sign in “1-Click” Checkout
  • Free Shipping
  • Save 10% When you Spend $125
  • Continue Shopping Links
  • Product Rating Link

29. Sears

  • Paypal Integration
  • Enter Rewards Number
  • Use Coupon Code Link

30. Crate and Barrel

  • Redeem Promotion Code Button
  • Estimated Shipping and Handling
  • Check Product Availability Link

31. Bose

  • Recommended Accessories
  • Payment Options with Credit Card Logos
  • Bill Me Later Option
  • 0% Interest
  • Free Shipping on Order
  • Visual Checkout Process (4 Steps)

32. Sony

  • Estimated Tax and Shipping Calculation
  • Add Custom Engraving
  • Add Extended Service Plan
  • Add Installation Service
  • Payment Plan Options

33. Lowes

  • Free Shipping on Order of $49 or More
  • “Buy Online, Ready in Store – 30 Minutes Guaranteed”
  • “Save 22% thru 2/28/2010″
  • Optional Extended Protection Plan

34. Barnes and Noble

  • Usually Ships within 24 Hours
  • Tax and Shipping Calculated during Checkout
  • Nicely Designed Continue Checkout Button

35. Coach

  • Checkout as Guest or Login
  • Free Shipping on Orders of $75 or More Graphic
  • Gifting Options
  • Add to Wishlist Functionality
  • Visual Checkout Process (4 Steps)


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